Free
Free
For exploring core customization workflows.
- Up to 3 active functions
- Up to 3 account blocks
- Checkout branding
- Works on all Shopify plans
- Core rules and conditions
Pricing
Plans built for merchants from launch to scale
Choose the plan that matches your checkout strategy. Growth is highlighted for teams that want advanced rules, analytics, and priority support.
Billing cadence
Save up to 20% with annual billing
Need help choosing?
Book Demo7-day trial
Launch
$19
/monthSwitch to yearly and save 20%
For growing stores that need deeper control.
- Up to 10 active functions
- Up to 10 account blocks
- 100+ advanced rules and conditions
- Checkout branding
- Works on all Shopify plans
- 7-day free trial
- Email support
Shopify Plus only7-day trial
Growth
$49
/monthSwitch to yearly and save 20%
For Shopify Plus teams scaling checkout performance.
- Shopify Plus required
- Up to 20 active functions
- Up to 50 checkout and account blocks
- Checkout upsells
- Advanced analytics
- 100+ advanced rules and conditions
- 7-day free trial
- Priority support
Shopify Plus only7-day trial
Scale
$99
/monthSwitch to yearly and save 20%
For advanced Plus teams running continuous experimentation.
- Shopify Plus required
- A/B testing for checkout and account blocks
- Up to Shopify active function limits
- Unlimited checkout and account blocks
- Advanced analytics (A/B, upsell, block)
- Checkout upsells
- 100+ advanced rules and conditions
- Priority support
Comparison
Compare capabilities at a glance
| Capability | Free | Launch | Growth | Scale |
|---|---|---|---|---|
| Limits | ||||
| Active Functions | Up to 3 | Up to 10 | Up to 20 | Shopify limits |
| Blocks | ||||
| Checkout and Account Blocks | Up to 3 account blocks | Up to 10 account blocks | Up to 50 total blocks | Unlimited |
| Rules and logic | ||||
| Rules and Conditions | Core rules | 100+ advanced rules | 100+ advanced rules | 100+ advanced rules |
| Analytics and testing | ||||
| Experimentation and Analytics | Basic insights | Basic insights | Advanced analytics | A/B testing + advanced analytics |
| Support | ||||
| Support Level | Community and docs | Email support | Priority support | Priority support |
| Platform | ||||
| Platform Requirements | All Shopify plans | All Shopify plans | Shopify Plus required | Shopify Plus required |
Billing FAQ
Answers to common pricing questions
Need plan eligibility detail? Read our Shopify Plus limitation FAQ →
How does the 7-day trial work?+
Launch, Growth, and Scale include a 7-day free trial. You can install and test workflows before billing begins.
Can I switch between monthly and yearly billing?+
Yes. Choose monthly or yearly on the pricing page. Yearly pricing is shown as a single annual amount.
Can I cancel anytime?+
Yes. Plan changes and cancellations are managed through Shopify billing settings.
Which plans require Shopify Plus?+
Growth and Scale are designed for Shopify Plus merchants and include Plus-only capabilities.
What support is included?+
Launch includes email support. Growth and Scale include priority support with faster business-hours responses.
Ready to optimize checkout performance?
Start your free trial or book a demo to map Executly to your brand and conversion goals.
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